Beleive-o-Magic camera and augmented reality content for iOS

Here is a fun and beautiful thing. Its for Macy's and longtime collaborator, director Pete Circuitt. This camera is the center-pin for their Christmas Augmented Reality campaign.

Pete's designs have been very successful for Macy's - His set and character designs that we executed for him became a window display in the New York store, a book, figurines and Virginia has been made into a Blimp for the Macy's Day Parade,

Agency : JWT NY
Produced by TEG